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Policies

Privacy Policy

Pure Kashmir is a trading name of Virtual Knights Pty Ltd (ABN 52 660 146 770). We respect your privacy and handle personal information in line with the Australian Privacy Principles.

Last updated November 2026

What we collect

  • Your name, email, phone number and delivery address when you place an order
  • Messages you send us through our contact form
  • Basic, anonymous website usage data (pages visited, device type)

Payments

Card payments are processed securely by Stripe. We never see or store your full card number.

How we use it

  • To process, ship and support your order
  • To reply to your enquiries
  • To meet our legal and tax obligations

Who we share it with

Only the service providers we need to run the store: our payment processor, delivery carriers and website hosting providers. We do not sell your personal information.

Cookies and advertising

We use cookies and similar technology, including the Meta Pixel, to understand how visitors use our site and to measure and improve our advertising on Facebook and Instagram. This may involve sharing limited browsing data (such as pages viewed and purchases made) with Meta. You can control ad personalisation in your Facebook and Instagram settings, and block cookies in your browser.

Marketing

We will only send marketing emails if you opt in, and every email includes an unsubscribe link.

Access, correction and complaints

You can ask to access or correct your personal information, or make a privacy complaint, by emailing hello@purekashmir.com.au. We will respond within 30 days. If you are not satisfied, you can contact the Office of the Australian Information Commissioner (oaic.gov.au).