Our story
Honest products from Kashmir
Pure Kashmir started with a simple frustration: it is hard to find saffron and shilajit you can actually trust.
Much of the saffron sold overseas is blended, dyed or simply not from Kashmir. Shilajit is worse: diluted resins, powders and capsules with no testing and no clear source.
We decided to do the opposite. We sell only two products, and we know exactly where each comes from: saffron from the fields of Pampore in Jammu & Kashmir, and shilajit resin from the Himalayan region, independently tested by a third-party laboratory.
Every order is shipped from Melbourne to anywhere in Australia. As we grow, we'll add more of Kashmir's best (dry fruits and nuts are next), but only when we're sure they meet the same standard.
Pure by name. Pure by choice.
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